Wendy’s fast food company plans to open several hundred new kitchens in several countries that will only accept orders online. The movement comes in the middle of a great change in how consumers get food to carry, a change that quickly accelerated under the pandemic. Unlike existing Wendy stores, you must use food applications on request to obtain orders from these new locations.
The delivery of food on request used to be a rare convenience available only in pizza stores and, in the case of very large cities, local moms and pop shops. Digital age has changed that, the fact of introducing applications such as Doordash and Uber eats that anyone can use to ask for a meal from a restaurant and deliver it to their home.
With the emergence of these food delivery services upon request, ‘Ghost Kitchens’ arrived, a type of restaurant that is not open to the public. Rather, consumers who live near one of these kitchens can take an online order, which are then prepared on the site and are delivered to the client. Wendy’s is the last company to obtain aboard this change in the food industry.
According to Associated Press, Wendy’s opens 700 of these kitchens in the coming years in the United States, United Kingdom and Canada. The delivery kitchens will only be largely focused on the big cities where Drive-Thru stores are typically found in lower numbers.
The first 50 of these new delivery only stores will only be opened by 2021 and will take advantage of existing food delivery platforms such as Doordash and Uber eats to serve customers. Wendy’s’s is not the first fast food company to embrace the digital world: many like Taco Bell have launched mobile and web applications to place orders online before arriving at the restaurant.
