Electronic commerce and online shopping platforms have opened a new world of products for buyers who would never have been available for them previously, but that power does not come without some inconvenience. Although items sold through Amazon wear more weight than those of custom or smaller online shipping sites, it is not a guarantee that the products really work as announced. Taking an important step to ensure its users, Amazon is making the audacious announcement that is willing to compensate buyers who experience damage or damage due to defective products sold through their platform.
Amazon has long avoided such a movement due to the legally gray area that is standing on. He has insisted that he is not exactly responsible for defective units because he was more like an average man than a seller in this context. Unfortunately, US courts also seem to be divided into their opinions on this matter.
Things become a bit more complicated when taking into account the program complied with Amazon. Instead of sending the seller’s first shipping, the products under the FBA are stored, manage and send directly by Amazon. The agencies such as the US Consumer Product Safety Commission UU argue that this creates the expectation or impression that buyers are transacted directly with Amazon and expect the company responsible for defective products that cause damage.
While it is not exactly admitting that you have a legal responsibility, Amazon is now announcing that your A-to-Z guarantee will pay buyers from up to $ 1,000 during claims with respect to defective products if those products cause property damage or personal injuries. You may even agree to pay higher amounts if the seller does not respond or reject an affirmation that Amazon is already considered valid.
Although Amazon agrees to lose the bill without cost to sellers, there is a critical requirement that sellers need to take note of. Amazon says he will assume the costs “of the sellers who meet our policies and maintain valid insurance.” Casually, it is also launching its Amazon insurance accelerator program to facilitate sellers configure it.